The Meatrix returns

Following on from the success of their flash animation based on the Matrix, the Global Resrouce Action Centre for the Envrioment (GRACE) and Free Range Graphics, have teamed up again to bring us The Meatrix 2: Revolting.

Whilst the campaign offically launches in March, GRACE and Free Range Graphics have started a very clever teaser campaign to help raise the profile of the animation. The teaser campaign which features, a trailer, posters, images, content for blogs and email drive for 1 million newsletter sign-ups, has been crafted to make full advantage of the boom in community/social networking tools and culture.

It will be interesting to see if the teaser campaign hits it mark and delivers the sign ups, more importanly weather people who sign up help promote and further support the campaign objectives.